
The Art World Today: Failed, Advancing, or Stagnant?
The art world is not failed, but neither static: it is going through a deep transformation, with clear stagnation at the “super-sales” level, alongside growing dynamism at more accessible tiers, driven by new generations, emerging regions, and technology. Here’s a detailed overview:
Decline at the High-End Market
- In 2024, the global art market fell 12%, reaching around USD 57.5 billion.
- Works above USD 10 million dropped sharply: both volume and value fell between 39–45%.
- Resale returns are at their lowest point in 20 years: more than half sell at a loss.
- Traditional auction houses, especially in London, face difficulties with plunging sales and profits.
- Ultra-high-value art investments lost appeal: sales of works over USD 10 million fell 44%, and art’s share in wealthy portfolios shrank from 24% to 15% (2022–2024).
In short: the luxury tier is stagnating or declining.
Renewal at Accessible Levels
- Total transactions actually rose 3%, driven by small works (<USD 5,000).
- The mid-market (USD 100k–1 million) is holding strong and shows potential.
- Affordable art segments grew in both value and number: low-cost works rose up to 7% in revenue and 13% in lots sold.
- Online sales now make up 18–20% of the total, with many new buyers entering this way.
This shows a democratization of the market, with broader access and participation.
New Protagonists: Generations, Regions, and Formats
- Millennials and Gen Z are reshaping the market: they dominate auctions, buy for cultural value more than investment, and prefer authenticity and transparency.
- Diversity is accelerating: emerging artists — especially women and creators from Africa, Latin America, and Southeast Asia — are gaining visibility.
- Geography is shifting: U.S. leads (~43%), U.K. rebounds (~18%), China collapses (~31%), while the Middle East, India, and Africa gain traction.
- Fairs like Art Basel Paris and Liste Basel highlight focus on emerging talent.
This global recalibration suggests a more inclusive and culturally rooted future.
Technology, Innovation, and Immersive Art
- Immersive art — interactive, multi-sensory formats — is on the rise, from Tokyo to immersive exhibitions like LOWRY 360.
- NFTs and digital art are evolving: less speculation, more emphasis on curation, authenticity, and artistic value.
- Digital platforms and AI are opening new paths in creation, pricing analysis, and accessibility.
Technology isn’t replacing art but expanding it.
Voices from the Art Community
On forums like Reddit, artists and gallerists stress the fatigue of the traditional market, post-COVID financial strain, and a disconnect between contemporary art and collectors:
“It’s been the worst couple of years for many artists… I showed 23 new paintings and only sold two…”
Calls for transparency and decentralization are rising: “democratize art and make it part of the community, with reasonable prices.”
Conclusion: Failed, Advancing, or Stagnant?
- Not failed, but the elite tier is struggling.
- Advancing in breadth: more transactions, new buyers, greater accessibility.
- Transforming, driven by new regions, younger generations, technology, and values like inclusion and sustainability.
The art world is restructuring its center, shifting from the spectacular to the meaningful, from speculative to authentic.
These are facts, and supposedly the opinion of «experts» (good grief experts!) who offer opinions according to who knows what «expertise». Most of these so-called experts are not artists but «analysts», who, like the talking heads that want to interpret the news for us, want to tell us that what they think is the truth.
In my opinion the art world, per se, does not exist any more. It is the art business (as you can tell by the facts provided above). Artists today have an opportunity to set their own pace as successful outsiders. No one needs a gallery any more if one knows how to use the internet to advantage. Your gallery is the world wide web and your collectors come from all over the world. You set your prices, you create your trends, you develop your style and if you are successful, well, then it is your new «vanguard of the 21st Century».
And yes, digital programmes and AI are tools and if one is wise one will use them wisely and create. There is no stopping the creative process so do not be afraid of technology. Just do not get sold on fads and on those who laud and applaud mediocre and bad artists.
CHEERS